Become the Trusted Advisor for your customers
In the RUN AT BEST® sales training we teach modern, practical and grounded selling techniques helping sellers to quickly become their customers’ strategic partner.
"For me personally, I can say that RUN AT BEST® was the best transformation training I have ever participated in. Precious time well spent."
"For me personally, I can say that RUN AT BEST® was the best transformation training I have ever participated in. Precious time well spent."
What you can expect from RUN AT BEST® sales training
Internalize modern and easy to apply sales techniques, explained in an engaging and digestible way along with practical examples and repeated in several workshops.
We apply all content in real time to your solutions and sales opportunities to directly add value, make it applicable and ensure adoption.
We make it routine to use our app for your sales opportunities as a guide and reminder. This way we accelerate the process of internalising the methodology.
Reach your full potential with the right sales strategy
Trust & respect
Learn new concepts to quickly increase the depth of your customer relationships to become the Trusted Advisor.
Thinking strategically
Gain a structure to set clear goals, develop a strategy, and execute tactical actions.
Decision drivers
Understand the relevant customer needs and identify what drives the decision of your buyer personas.
Business Case
Create a compelling business case including an upselling motion to mitigate possible risks for the customer and create a competitive advantage.
Asking the right questions
Practice the art of asking questions which provide a better insight into your customer and demonstrate your level of competency.
Value Selling
Differentiate your offering from the competition by focusing on personal and business value.
Opportunity Win Lab
Analyse your sales opportunities with your leader using the app, identify white spots and red flags to develop a strategy for further action.
Account Planning
Analyse your current account situation using the app. Define a goal and develop a plan. Implement customer business reviews to become a strategic partner.
Customer inspiration/ Envisioning
Become the trusted advisor by inspiring your customer with new ideas and perspectives. Think disruptive and create value with low risk.
For whom is the RUN AT BEST® sales training designed?
Experienced sellers
For experienced sellers as the methodology builds on already learnt approaches and complements them.
Brand new sellers
For brand new sellers to provide a consistent structure from the start and build on it step by step.
Sales leaders
For sales leaders to gain a new perspective on how to guide and coach their team.
Sales teams or indiviual sellers
For sales teams or individual sellers from b2b solution sales.
96% of the sellers who use our method have closed more deals
"I have attended many sales training as you could imagine coming from Microsoft, sure RUN AT BEST® has some components that we have come across before, but the way you present it, the flow, the ease of remembering and execute, new concepts and lots of AHA moments make it the best!"
"I have attended many sales training as you could imagine coming from Microsoft, sure RUN AT BEST® has some components that we have come across before, but the way you present it, the flow, the ease of remembering and execute, new concepts and lots of AHA moments make it the best!"
"In the first training session, I quickly realized that it is a very focused and grounded-in-reality approach that structures the processes in a sales pitch while ensuring that all aspects are illuminated."
"I first thought RUN AT BEST® is another method that wants to artificially pull sales processes to a meta-level.
In the first training session, I quickly realized that it is a very focused and grounded-in-reality approach that structures the processes in a sales pitch while ensuring that all aspects are illuminated.
We can decide for ourselves, based on the size, complexity and strategic importance of the opportunity, whether to use the simple or the detailed version in the app. In any case, we always know what questions to ask.
During opportunity reviews, it immediately becomes clear where we still need to improve in order to increase the win probability - the model relentlessly reveals the weak points."
Become the best you can be
At the end of the sales training, all participants go through an exam in which they demonstrate that the training content has been internalized and can be applied.
After passing the exam, you will receive a personal certificate as well as a digital, shareable badge.
