RUN AT BEST® Sales Methodology

Increase the performance of your sales team

RUN AT BEST® Sales Methodology

Increase the performance of your sales team

Stop selling, let customers buy

RUN AT BEST® is a value driven Sales Methodology, used by sales teams to significantly increase their success rate. The methodology focuses with its qualification acronym on a simple and logical structure and puts trust and customer value at the forefront.

free of charge & without obligation

Stop selling, let customers buy

RUN AT BEST® is a value driven Sales Methodology, used by sales teams to significantly increase their success rate. The methodology focuses with its qualification acronym on a simple and logical structure and puts trust and customer value at the forefront.

free of charge & without obligation
Increase sales performance by more than 20%
Increase sales performance
by more than 20%
Learn more
Increase forecast accuracy to over 90%
Increase forecast
accuracy to over 90%
Learn more
Change behaviour in under 3 months
Change behaviour
in under 3 months
Learn more

Customers do not want to be seen as a target

Most sales professionals think too much about their own goals and often neglect what their customers actually need.

Customers are quick to notice when a salesperson focuses blindly on their sales goals, rather than listening to what the customer needs. This lack of empathy results in lost trust, making a sale far harder, if not impossible. There is a different way. 

free of charge & without obligation

The main challenges in sales

40-70% of salespeople fail to achieve their goals
40-70% of salespeople fail to achieve their goals
Low pipeline quality reduces forecast accuracy
Low forecast accuracy due to poor pipeline quality
Difficult to stand out from the competition
Difficult for sellers to stand out from the crowd
Low sustainability of sales training
Low sustainability of sales training
free of charge & without obligation

How we help you close more business volume

Increase sales performance by more than 20%

Gain time by weeding out sales opportunities you can't win

Increase order volume through targeted upselling via our business case approach

Set the proper focus throughout the customer conversation to accelerate the sales cycle

By having the right focus, you'll accelerate the sales cycle and increase sales volume through targeted upselling. This will save you time by eliminating opportunities you can't win and increase your sales performance by over 20%.
Consistently qualify all sales opportunities and increase forecast accuracy to over 90%. Plan your resources based on a high-quality pipeline and increase CRM usage by delivering real value to the sales force.

Increase forecast accuracy to over 90%

Create a reliable forecast through consistent qualification of all sales opportunities

Plan your resources based on a high-quality pipeline

Increase CRM usage by providing real value to the salesperson

Sustainable behaviour change in just three months

You learn to put yourself in the customer's shoes, help them achieve their goals, and become strategic partner in the process

We teach you a goal-oriented, practical, down-to-earth framework

You always know where you really stand in the customer relationship, the gaps, and what you need to do next to close your deal successfully


Change behaviour sustainably in just three months with a goal-oriented, practical and down-to-earth framework that delivers truly great results.
free of charge & without obligation

How we turn you into a Trusted Advisor

With RUN AT BEST® we offer you a globally proven sales methodology supported by an App to transform your investment into sustainable success.

Sales methodology

RUN AT BEST® categorizes the complexity of sales in a simple and digestible structure combined with a philosophy that puts yourself in the customer shoes.

RUN AT BEST® provides simple and applicable sales techniques that can be used everyday and offers a common language regardless of the seller's experience.

The RUN AT BEST acronym has the right order.RUN AT BEST Opportunity Manager presents your sales opportunities like an x-ray: You'll always know what's missing, where time is being wasted, where obstacles need to be removed, and where you should put more effort into winning your deal.

RUN AT BEST® Opportunity Manager

The App offers added value to sellers and presents sales opportunities like an X-ray.

It shows what is missing, where time is wasted, where roadblocks need to be removed and where effort should be invested to win more business.

free of charge & without obligation

1000+ users worldwide

See where the RUN AT BEST® sales methodology is being used around the world.

The RUN AT BEST sales methodology is used by more than 1000+ users worldwide. Become the sales person customers trust.

Our customers


SoftwareONE is a leading global provider of end-to-end software and cloud technology solutions, trusting the RUN AT BEST sales methodology.Hitachi Solutions digitally transforms businesses and is relying on the RUN AT BEST sales methodology.

Increase your success rate in 3 steps

Your next step to success

Find out how we can help you to increase your win rate and achieve your sales goals.
free of charge & without obligation
1

Book potential analysis

We analyse your current sales situation and present the RUN AT BEST® sales methodology at no cost and without obligation. You can book a date directly once you have entered your data.

2

Transform sales

We lay the foundation for our collaboration in an Envisioning Workshop and define our common goals. Once you are ready to take the next step, we launch the necessary activities, conduct sales training, implement the RUN AT BEST® methodology and continuously measure success.

Potential unleashed and goals achieved

Potential unleashed and goals achieved

You are a Trusted Advisor and therefore a strategic partner to your customers, invest your time in the right activities. You have increased your win rate and can rely on your forecast.

Don't waste any more time with hopeless deals

free of charge & without obligation

96% of the sellers who use our method have closed more deals

Quennie Ko
Senior Sales Executive

"The flow, the ease of remembering and execute, new concepts and lots of AHA moments make it the best!"

"I have attended many sales training as you could imagine coming from Microsoft, sure RUN AT BEST® has some components that we have come across before, but the way you present it, the flow, the ease of remembering and execute, new concepts and lots of AHA moments make it the best!"

Paul Bakker
Sales Lead Enterprise

"RUN AT BEST® helps me and my sales team to deliver value to our customers on a daily basis. It is a very easy yet meaningful way to structure ...

"RUN AT BEST® helps me and my sales team to deliver value to our customers on a daily basis.

It is a very easy yet meaningful way to structure our customer contact and account strategy.

Using RUN AT BEST® sales methodology will help you to get in-depth insights in what a customer wants to achieve, why that is important to him or her, what challenges they face to actually get there and what the business value would be if you help them achieve their goal. It will help you to challenge their timetable, decision making unit & budget process.

RUN AT BEST® is the way to go if you want to stay ahead of the competition and make your customers shine."

Rich Best
CSO

"The RUN AT BEST® App massively helps you drive optimized profit, pipeline velocity, forecast accuracy, and make sure that we exploit every...

"The RUN AT BEST® App massively helps you drive optimized profit, pipeline velocity, forecast accuracy, and make sure that we exploit every opportunity to close those deals.

That the forecast has been stress tested and it's in a good place.

The app brings consistency so we know at what stage the opportunity is at and provides a percentage score we can rely on.

It brings a much better level of ownership for account managers when they're running opportunities.

It shows the gaps in those opportunities and what they need to do next when they are planning activities with customers.

It's vital for the services teams to be happy that we've got fully qualified opportunities, a quality pipeline and something that they can capacity plan against."

Dan Parmenter
Global Account Director

"Using RUN AT BEST® methodology, after only a matter of weeks, I started to regularly achieve 150-200% of my quota on a quarterly basis."

"RUN AT BEST® has helped me smash above 1 million GP for the first time in my career and ultimately sharing the secret to long term success.

At the start of the year I could only see 20% of my number and didn’t have a plan on how to increase this exponentially, I learned to shut out the noise and refocus on what is important to the customer rather than what is important to me.

Personally I had a low win rate for net new service deals or contracts in previous years, but since I bought into and started using RUN AT BEST® methodology, after only a matter of weeks, I started to regularly achieve 150-200% of my quota on a quarterly basis.

As a miserable old sceptic I actually tried to dodge the “training” as I expected this to be yet another attempt to bottle success, so I thought “here we go again”.

After joining one session, not taking it seriously and attempting picking holes in the material, the trainer sat me down and explained how I could close more deals in a quarter than I had previously done in a year. Oh how wrong I was, this process is tried and tested and worked well for me.

The key to success here is to flip the perception you have of sales and how to win a deal.

If you accept hard work beats talent when talent don’t work hard, you will make more money than you knew you were personally capable of."

Jack Webber
Sales Executive

"By focusing on the Uniques section of RUN AT BEST® i.e what our company is great at, I’ve been able to generate a pipeline of over £1million GP in one month."

"By focusing on the Uniques section of RUN AT BEST® i.e what our company is great at, I’ve been able to generate a pipeline of over £1million GP in one month.

The expectation setting is a game changer. Using this technique I’ve been able to better prepare myself, my customers and my colleagues for meetings.

The result is a more professional and productive meeting every time! Using RUN AT BEST® as a deal trend analysis, I’ve been able to identify the key factors that result in either a won or lost deal. This understanding ensures that I uncover this information in the early stages of a sales cycle.

Hence I now more quickly understand where to invest my time to improve conversion rates. "

Patric Biewer
Enterprise Sales

"In 2021, the first year after training and using the app, I increased my service order volume by 163%. In the third week of March 2022, I already had 60% of the previous year's volume as incoming orders"

"For me personally, I can say that RUN AT BEST® was the best transformation training I have ever participated in.

Through the RUN AT BEST® approach, I have become a strategic partner to my clients. I ask the right questions, read between the lines and thus follow my strategy to achieve a win win situation.

The clients perceive me differently, I easily get away from the technical level and discuss with my clients not the one project but about the holistic consulting.

I put myself in the customer's shoes and try to help him achieve his goals. Quick wins / intermediate goals are crucial to build short-term trust, sustainable sales follow up results in the next steps.

Despite continually exceeding my goals and regularly attending the Presidents Club over the past few years, in 2021, the first year after training and using the app, I increased my service order volume by 163%. In the third week of March 2022, I already had 60% of the previous year's volume as incoming orders.

A key point and a very decisive change in my everyday life lies in the way I handle and manage my team resources. I leave nothing to chance and make sure that everyone in the team is prepared and aligned.

Also the expectations of the customer are always evaluated in detail, so we can deliver exactly what the customer expects.

Valuable time used wisely --> WIN WIN for all."

Alberta Lodi Rizzini
Sales Executive

"Putting together the RUN AT BEST® matrix helps me to have everything in view through a unified model and to make decisions based on the same criteria, thus helping me to better achieve my goals."

"RUN AT BEST® has helped me understand what really matters in the customer relationship.

By asking the right questions, you get unexpected answers, which gives you access to a lot of information about the company, personal and business goals, so you can help the customer achieve their goals.

The matrix is a tool that allows sales and solution specialists to be closely aligned when working together on an opportunity and thus be on the same page.

Putting together the RUN AT BEST® matrix helps me to have everything in view through a unified model and to make decisions based on the same criteria, thus helping me to better achieve my goals."

Marc Kothé
Sales Director

"I first thought RUN AT BEST® is another method that wants to artificially pull sales processes to a meta-level. In the first training session, I quickly realized relentlessly reveals the weak points."

"I first thought RUN AT BEST® is another method that wants to artificially pull sales processes to a meta-level.

In the first training session, I quickly realized that it is a very focused and grounded-in-reality approach that structures the processes in a sales pitch while ensuring that all aspects are illuminated.

We can decide for ourselves, based on the size, complexity and strategic importance of the opportunity, whether to use the simple or the detailed version in the app. In any case, we always know what questions to ask.

During opportunity reviews, it immediately becomes clear where we still need to improve in order to increase the win probability - the model relentlessly reveals the weak points."

Sam Bryant
Enterprise Account Executive

"Since using the App, I was able to grow my gross profit by over 47 % in 6 months to over £2M."

"The RUN AT BEST® App is an incentive to use CRM, adds value to me as a seller. Since using the App, I was able to grow my gross profit by over 47 % in 6 months to over £2M.

That wasn't the best bit, it allowed us to close complex services sales in a much quicker timeframe.

We were able to see clearly what we were missing and also qualify deals better and understand where we are going to be wasting time and wasting the customer's time, where I can better focus my efforts to win more business."

Jürgen Gerling
Enterprise Sales

"It's like a reservoir of ideas for salespeople who don't want to capitulate to complex sales tasks."

"RUN AT BEST® guides me to deal explicitly with each factor that influences sales success.

This helps to identify which questions still need to be asked in order to complete the knowledge needed to deliver the most suitable offer with the best arguments.

It's like a reservoir of ideas for salespeople who don't want to capitulate to complex sales tasks.

This approach has helped me increase my win rate and thus better achieve my quota."

Shadi Khoshab
Global Director

"it gives me an easy and digestible framework to frame my questions and my thoughts and essentially pick the right questions related to every scenario and walk away with a very clear and precise idea of what it is the customer wants."

"I like structure and I like to get to the point.

What RUN AT BEST® does, it gives me an easy and digestible framework to frame my questions and my thoughts and essentially pick the right questions related to every scenario and walk away with a very clear and precise idea of what it is the customer wants, what their pain points are, what their budget is and what's a realistic way of presenting the solution back to them that's going to tick their boxes and have them on board and wants them to work with us, that's what I really like about it."

Your next step to success

Find out how we can help you to increase your win rate and achieve your sales goals.
free of charge & without obligation